What Firefly & Creative Cloud
Can Do.
Every creative constraint your organization faces: speed, scale, consistency, cost. Firefly has the answer. Hover or tap to explore.
Create
Generate images, video clips, audio tracks, and vector graphics from a simple text prompt, or an existing asset. Firefly brings all of this into one platform, with commercially safe models you can use in production today.
Edit
Describe what you want to change, and it changes. Generative Fill, background replacement, object removal, scene extension, and prompt-based video editing are all built directly into the Adobe tools your teams already use every day.
Scale
Resize, reformat, localize, and produce hundreds of asset variations automatically. Firefly Services APIs let organizations plug AI-powered content production directly into their existing workflows and tech stacks.
Personalize
Train Firefly on your own brand assets so every output looks like you. Custom Models let teams generate on-brand imagery, characters, and visuals at scale, without briefing a designer every time.
Govern
Firefly is trained exclusively on licensed and public domain content, so every output is commercially safe. Content Credentials attach provenance data to every asset, and enterprise controls let you enforce brand rules across all teams.
Direct
The Firefly AI Assistant lets you describe the outcome you want in plain language. It then orchestrates complex, multi-step workflows across Photoshop, Premiere, Illustrator, Lightroom and more — you direct, it executes.
Read The
Intelligence.
Real articles, direct from Adobe. These define what's possible right now and what your organization should be paying attention to.
